Companies that want to maximize lead volume for a given spend know maintaining a broad marketing mix is critical. Running a mix means you know what methods are least expensive and allows you to funnel more dollars into less expensive media. It means you can move spend if one media starts to fail. It means you can increase/decrease spend intelligently when you want to drive more/less lead volume.
Seattle service companies have a range of options to promote their businesses. Only a handful or direct lead generation sources. We recommend that service companies participate in most if not all of these:
Inside Edge manages all these media types for our customers. We manage, monitor and adjust mix optimizing return on spend.